Entering a new visual era

15. March 2023

ABC KLÍMA is undergoing a significant change that reflects our evolution, growth, and the unification of our teams under one strong brand. The rebranding introduces a more modern, clearer identity, enabling us to communicate consistently and clearly — while also better expressing what is important to us: reliability, expertise, and care for our customers.

What Our Logo Symbolizes

The new visual identity is based on purity and simplicity, bringing clarity and assurance. The typography and shape of the logo express technical precision and reliability, while its subtle symbolism evokes the human dimension – care for the comfort, health, and safety of our customers.

Combining Expertise and Care

As a brand, we are built upon the archetypes of Sage (Wise Guide) and Caregiver (Protector, who provides care). This means that our goal is not only to provide high-quality technical solutions but also to create an environment where you can feel comfortable and safe. The new logo visually affirms this commitment.

Why Now?

The rebranding is a natural step following the merger of our branches. We wanted you to perceive us as a unified and strong partner. The new visual identity helps us communicate more clearly, be more recognizable, and strengthen the trust you place in us.

Our Vision for the Future

The logo is the beginning. In the near future, you will gradually see new elements of our identity at all touchpoints – from our website to our corporate materials. We believe this change will enhance your experience of working with us.

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